In a world where representation plays a vital role in shaping children’s self-esteem, Barbie takes a bold step forward. The iconic doll, known in recent years for embracing diversity and inclusion, is welcoming a new addition to her lineup: a Barbie living with type 1 diabetes. This meaningful initiative aims to raise awareness without stigma and to remind children that illness should never stand in the way of dreaming, playing, or being seen.
A Fully Equipped Barbie — But Above All, Free
With a glucose sensor on her arm, an insulin pump at her waist, and a medical kit in hand, this new Barbie doesn’t hide her condition — she embraces it. She sends a powerful message: living with a chronic illness doesn’t mean you can’t play, imagine, or identify with a character. By including medical devices in the world of play, Mattel transforms daily life into strength and offers children with diabetes (and their peers) a realistic, empowering, and comforting representation.
Alizée Agier: Champion and Committed Ambassador
To carry this message in France, Barbie teamed up with an exceptional figure: Alizée Agier, world karate champion and living with type 1 diabetes since the age of 19. Through her commitment, she proves that it’s possible to combine elite athletic performance, personal balance, and a chronic illness. Her testimony, both powerful and genuine, gives a real-life face to this extraordinary doll.
“It’s not diabetes that defines me, but what I do with it,” says Alizée. As the campaign’s ambassador, she inspires thousands of young people — whether ill or not — to believe in their potential.
Representation That Changes Perspectives
With this Barbie, Mattel doesn’t just follow a trend — the brand continues its strong commitment to inclusion and education. Showcasing a diabetic doll helps normalize difference, spark conversations in homes and classrooms, and break down harmful stereotypes.
And maybe it all starts with play — with this small figurine who, glucose monitor and pump in place, becomes a real-life heroine. A heroine who, like Alizée Agier on the world’s tatamis, shows that resilience is a true form of strength.
